Research Article

AI-Driven Optical Illusions: Innovations in Perceptual Art and Design

Wai Yie Leong 1 *
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1 INTI International University* Corresponding Author
Innovation on Design and Culture, 4(1), 2025, 1-14, https://doi.org/10.35745/idc2025v04.01.0001
Submitted: 08 October 2024, Published: 30 March 2025
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ABSTRACT

Artificial intelligence (AI) has emerged as a transformative tool in the creation of optical illusions, significantly advancing the field of perceptual art and design. This paper explores how AI-driven techniques, such as Generative Adversarial Networks (GANs) and neural style transfer, are employed to generate dynamic, interactive, and highly complex illusions that surpass traditional methods. AI enables artists and designers to manipulate visual patterns, colors, and geometries in ways that deceive human perception more effectively than ever before. By automating the generation of illusions and incorporating real-time adaptability, AI opens new frontiers in creating immersive experiences. This study compares traditional and AI-generated optical illusions, highlighting key technical innovations, cognitive impacts, and the challenges associated with AI-driven design. The findings reveal that AI not only enhances the complexity and interactivity of illusions but also offers potential applications in virtual reality, augmented reality, and perceptual psychology. However, issues related to computational demands, ethical considerations, and the balance between creativity and algorithmic output remain significant hurdles in the adoption of AI for optical illusion design.
Keywords: Artificial intelligence (AI), optical illusions, art and design

CITATION (APA)

Leong, W. Y. (2025). AI-Driven Optical Illusions: Innovations in Perceptual Art and Design. Innovation on Design and Culture, 4(1), 1-14. https://doi.org/10.35745/idc2025v04.01.0001

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