Sustainable Design and Innovation: Analyzing the Application of Green Creativity in Products and Services

In the contemporary market, dominated by a proliferation of homogeneous products, the differentiation strategy and localization traits of cultural goods are increasingly becoming crucial for distinguishing brand characteristics and enhancing market competitiveness. This approach not only accentuates the uniqueness of cultural products but also promotes an emotional resonance between consumers and these products, thus intensifying emotional consumption. This study investigates how key elements from local cultures and characteristics can be extracted and transformed into product design attributes that forge emotional connections. To this end, the study integrates the Evaluation Grid Method (EGM) with Kano regression analysis to identify consumer preferences for various cultural design attributes. An in-depth analysis of how local elements and features, such as the 'genius loci,' are emotionally embedded within product design, unveils their role in strengthening the bond between the products, the land, and the culture, thereby enhancing consumer identification and emotional engagement. The application of Kano regression analysis yields deeper insights, pinpointing which cultural design attributes are crucial for elevating consumer satisfaction and preference, and thus providing novel directions for the design and innovation strategies of cultural products. The findings of this research not only facilitate a deeper understanding of consumer needs among brands and designers but also substantiate the creation of richer emotional consumption experiences.