An Investigation of Atmospheric Design Attributes in Light Food and Beverage Space Amidst Loneliness Economy Trend

In the loneliness economy era, the atmospheric design of light food and beverage spaces is particularly significant in meeting the multifaceted demands of urban consumers. Thus, we investigated how the atmospheric design of such spaces responds to and fulfills consumers’ multidimensional evaluations, encompassing their psychological, emotional, and social needs. The findings underscored the significant appeal of “emotional healing” and “emotional companionship” to consumers. The factor analysis result delineated two major dimensions, “emotion and space” and “environmental aesthetics”, reflecting that consumers, besides seeking emotional satisfaction, placed a high value on the cultural and aesthetic experience of the space. Through the Kano model and regression analysis, “emotional healing” and “independent space” were confirmed as pivotal factors in the atmospheric design of light food and beverage spaces. To cater to the innermost needs of urban consumers, in the atmospheric design of such spaces, dimensions including psychological, emotional, and environmental aesthetics must be strategically integrated.