Research Article
Constructing Technological Assistance (TA) on Rural Tourism in Nishikawa, Yamagata, Japan- From the Destination Management Organization (DMO) Approaches
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1 Graduate Institute of Sport, Leisure and. Hospitality Management, National Taiwan Normal University, Taipei 106, Taiwan2 Institute of Arts and Science, Tokyo University of Science, Hokkaido 049 3514, Japan3 General Affairs, HR, Payroll and Mayor Secretary, Nishikawa Town, Yamagata 990 0792, Japan
Innovation on Design and Culture, 2(3), September 2023, 11-16, https://doi.org/10.35745/idc2023v02.03.0002
Submitted: 22 July 2023, Published: 30 September 2023
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ABSTRACT
Applying technological assistance (TA) to rural tourism development has become important since 2000. In the TA process, the destination management organization (DMO) was defined as the leader who takes responsibility. The purpose of this study was to discuss the issues and challenges of constructing TA on rural tourism from DMO approaches. The study site was Nishikawa, Yamagata, Japan. We applied literature analysis and semi-structured interviews for data collection. The DMO used mobile games as an interface to integrate the tourist experience and local tourism resources. Tourists followed the instructions to enjoy the game and locals also improved the IT readiness in the rural area.
CITATION (APA)
Li, C., Cheng, C.-C., & ABE, T. (2023). Constructing Technological Assistance (TA) on Rural Tourism in Nishikawa, Yamagata, Japan- From the Destination Management Organization (DMO) Approaches. Innovation on Design and Culture, 2(3), 11-16. https://doi.org/10.35745/idc2023v02.03.0002
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