Data Visualization and Visual Design - Creative Applications in Information Presentation and Communication

In an era marked by rapid advancements in information technology and an overflow of data, the marketing strategies for 3C products (computers, communication, and consumer electronic devices) encounter significant challenges. This study emphasizes the critical role of visual elements in Direct Mail (DM) design, especially in the context of communicating complex information about high-tech products to younger consumers. It explores the efficacy of data visualization and creative design in effectively showcasing product features and benefits, thereby attracting the intended consumer demographic. Utilizing methodologies including Pearson correlation analysis, Importance-Performance Analysis (IPA), and Kano regression analysis, the research provides an in-depth understanding of consumer perceptions and expectations related to 3C product DM designs. The findings reveal that aspects such as visualization clarity, narrative allure, design favorability, and the innovative attributes of DM are instrumental in enhancing consumer awareness and satisfaction. The study also identifies established design strengths, like the proficient application of graphic language and comprehensive functional understanding, which contribute to a robust brand image in the consumer psyche. It underscores that in the competitive 3C product market, specific visual design elements are essential in augmenting consumer perception and satisfaction. Brands must actively refine these elements while maintaining and amplifying those design strengths that have already cultivated a solid image among consumers. This approach not only bolsters the brand image but also strengthens market positioning.