Research on Revitalizing Aboriginal Culture and Application of New Media in Taiwan

Ethnic culture usually is formed strongly by the majority, and then integrates the culture of the minority, resulting in colonization and eradication. Aboriginal culture was the accumulation of the wisdom of various ethnic groups. Due to the integration of ethnic groups and cultures, Taiwan's aboriginal culture has gradually disappeared. The issue of cultural revitalization has become an issue of concern to contemporary aboriginal people. Carrying out the literature review, we sort out the origin and development of the cultures of various ethnic groups. The documents related to the rights of indigenous peoples in the world, the current application status of traditional media, new media, and the indigenous ethnic groups in Taiwan are discussed. For this article, in-depth interviews were conducted with Aboriginal scholars and the media. Grounded theory was used to collect, analyze data, and interpret the process of inductive analysis. The qualitative computer software Nvivo was used to analyze and code to establish a framework matrix for interview results. In the concept coding, the category was derived and the concept of the main axis was established, and the chart of the visualization of the analysis results was presented. The results presented that the use of new media to revitalize aboriginal culture was currently the best way to obtain the greatest benefit at the least cost. Tribal people used social media to connect in traditional festivals, clan cooperation, and clan talent and knowledge cultivation. In the topic of cultural revival, more different aspects of thinking were stirred up. In addition, in terms of cultural inheritance, "talent development" was an issue that all ethnic groups need to pay more attention to. By cultivating ethnic talents, improving self-cultural identity, and joining the ranks of cultural revival, endowed with a sense of mission to inherit indigenous culture.